How Lowering Our AOV Dropped Our CAC By 30%
How lowering our AOV helped us grow new customer volume 100% MoM, slash CAC by 30% and hit a record month.
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DTC Prophet
Low AOV For New Customers, High AOV For Repeat Customers
I'm updating my thinking for AOVs here slightly. I've been presented some good arguments lately and feel like I need to write out a more nuanced take on…
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DTC Prophet
Meta Observations From The Past 4 weeks...
At least for us, meta performance has been just awful, but i feel like it's going to turn sooner rather than later. here are a few things I've noticed…
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DTC Prophet
We Spent $465,000 on Meta This Month. Here's What Worked and Didn't.
How we navigated a tough month on Meta- wins, losses and lessons we learned
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DTC Prophet
We Spent $465,000 on Meta This Month. Here's What Worked and Didn't.
How we navigated a tough month on Meta- wins, losses and lessons we learned
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DTC Prophet

September 2025

How We Automatically Generate 25-30 Static Ads Per Day
Breaking down a new workflow we have started to use (with great success) that generates us 25-30 static ad creatives per day based on our customer…
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DTC Prophet
6 Underrated Benefits of a Lower AOV
I’ve been a big fan of running lower AOV offers/prices this year.
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DTC Prophet
The Bigger You Get, The More CAC Becomes a MOAT
Why the winners focus on absorbing the highest CAC they can, and why it's a losers game to focus on minimizing CAC.
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DTC Prophet
The Meta Account Structure We Use To Spend $600K/Mo
Last Updated: September 15th, 2025
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DTC Prophet
How Lowering Our AOV Dropped Our CAC By 30%
How lowering our AOV helped us grow new customer volume 100% MoM, slash CAC by 30% and hit a record month.
 • 
DTC Prophet

August 2025

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