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The Bigger You Get, The More CAC Becomes a MOAT
Why the winners focus on absorbing the highest CAC they can, and why it's a losers game to focus on minimizing CAC.
Sep 18
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DTC Prophet
2
The Meta Account Structure We Use To Spend $600K/Mo
Last Updated: September 15th, 2025
Sep 15
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DTC Prophet
3
10
How Lowering Our AOV Dropped Our CAC By 30%
How lowering our AOV helped us grow new customer volume 100% MoM, slash CAC by 30% and hit a record month.
Sep 15
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DTC Prophet
1
August 2025
Running Cost Caps Takes Discipline
The most under-appreciated skill required to successfully running a cost cap account is discipline.
Aug 12
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DTC Prophet
Don't Turn Your Campaign Off For a While
This might be the most beautiful photo and display of Meta's algorithm learning over time.
Aug 8
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DTC Prophet
Our Ideal Account Structure at $400K/mo in Spend
First off, there are obvious things you have to get right in order to scale your ad account up to $400K+ per month; the product, the offer, how you…
Aug 8
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DTC Prophet
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