DTC Prophet

The most beautiful chart in our ad account

Surely this is the most beautiful chart I’ve ever seen in our ad account.

Jul 30 • DTC Prophet

March 2026

Consolidating Our Ad Account To 1 CBO ($575K/Mo in Spend)

I recently made the move to consolidate our ad account to 1 single CBO rather than siloed testing and scaling campaigns.

Mar 23 • DTC Prophet

5

6

Consolidating Our Ad Account To 1 CBO ($575K/Mo in Spend)

I recently made the move to consolidate our ad account to 1 single CBO rather than siloed testing and scaling campaigns.

Mar 23 • DTC Prophet

1

3 Things Scaling in Our Ad Account Now ($500K/mo Spend)

March 2026

Mar 14 • DTC Prophet

5

3

How We Run a $12M DTC Brand With 3 People

First thing’s first: you cannot do this unless you have a great product, a great customer experience and have found PMF.

Mar 2 • DTC Prophet

1

January 2026

[Updated] Our Meta Ad Account Structure @ $500K/mo

Updated January 2026

Jan 6 • DTC Prophet

3

2

October 2025

How Lowering Our AOV Dropped Our CAC By 30%

How lowering our AOV helped us grow new customer volume 100% MoM, slash CAC by 30% and hit a record month.

Oct 22, 2025 • DTC Prophet

1

Low AOV For New Customers, High AOV For Repeat Customers

I'm updating my thinking for AOVs here slightly. I've been presented some good arguments lately and feel like I need to write out a more nuanced take on…

Oct 20, 2025 • DTC Prophet

1

Meta Observations From The Past 4 weeks...

If you are struggling hard with performance since mid-September, you are certainly not alone.

Oct 16, 2025 • DTC Prophet

3

8

We Spent $465,000 on Meta This Month. Here's What Worked and Didn't.

How we navigated a tough month on Meta- wins, losses and lessons we learned

Oct 1, 2025 • DTC Prophet

We Spent $465,000 on Meta This Month. Here's What Worked and Didn't.

How we navigated a tough month on Meta- wins, losses and lessons we learned

Oct 1, 2025 • DTC Prophet

1

September 2025

How We Automatically Generate 25-30 Static Ads Per Day

Breaking down a new workflow we have started to use (with great success) that generates us 25-30 static ad creatives per day based on our customer…

Sep 25, 2025 • DTC Prophet

2