3 Things Scaling in Our Ad Account Now ($500K/mo Spend)

March 2026

Mar 14, 2026

∙ Paid

It has been a bit since I have written out a post about our account structure, media buying and things that we are either running now or testing in our account that are performing well.

For reference, we are spending in the range of $400-600K/month on Meta. We are in the CPG consumable category. We are a single SKU and relatively single offer advertiser (for now) - so take these things below with a grain of salt as our account is significantly more simple to manage and grow than your average ad account. That is on purpose, though.

So here are 3 tactics/strategies that are working and scaling well for us on Meta in the last few months:

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