[Updated] Our Meta Ad Account Structure @ $500K/mo

Updated January 2026

In this post I am going to breakdown our Meta ad account structure and what has changed in the last couple of months, and anything new we have learned. I also included my initial post of our ad account structure in here too below.

For reference, we are spending anywhere from $300k/month to $550k/month. In January we will spend around $450-500k.

If you read the initial post, you’ll realize that not a ton has changed but there are a few key elements that are working well for us that are worth sharing.