How We Run a $12M DTC Brand With 3 People

First thing’s first: you cannot do this unless you have a great product, a great customer experience and have found PMF.

That is what drives 90% of your success in ecommerce and if you skip any parts of those areas, you’ll eventually lose.

If you don’t have all 3 of those and haven’t iterated them many times, then fix that first before you think about reading this.

But once you do, and you choose your category wisely, then you can pretty easily build a $10-20M/year business with very minimal overhead/opex. I am going to breakdown how we do things over here at a high level.

We have three full-time employees as well as a couple of agencies helping us grow. We have two co-founders and one head of all things creative/content.

We do about $5M/year in revenue per employee and my goal is to get it to $10M/year or close. I believe you can do that especially with the right systems and leveraging all of these insane productivity and AI tools coming out.