Running Cost Caps Takes Discipline

The most under-appreciated skill required to successfully running a cost cap account is discipline.

This is going to be a shorter post.

Something we have been thinking about a lot over here is how discipline is one of the top ingredients when baking a successful cost cap campaign.

Other ingredients include setting the right bids, knowing how to structure your campaign and obviously good creatives, offers, landers etc. But these do not matter nor will th…